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Since 1906

Our Story

The Legacy

  • The legacy started in 1906 in Aleppo, Syria, at the hands of Georges Assouad. On early age, he started working in manufacturing the traditional Syrian fabric, Aghabani. Before the age of 20, he had established a factory employing 110 workers and a shop.
  • Shortly after, he established a dye house of his own and started exporting to neighbouring Lebanon and Turkey. Even during WWI, in which he served as a soldier deployed in Aleppo, he continued to run his business. By 1916, he was the silk market leader, with a factory of 600 workers, dedicated to natural silk production. His export activity later expanded to Saudi Arabia, Sudan and Egypt.
  • In 1936, he moved to Egypt and established the first weaving mill in Shubra El Kheima in the suburbs of Cairo, the textile industry hub of the time, and the dye house and spinning mill in Zeitoun, Cairo, four years later. The Assouad brothers maintained Georges Assouad’s legacy, and remained market leaders.